Your Responsibility

Before we build your New-Patient Pipeline, it is important that your clinic understands the responsibilities it will take on once campaigns are live.

This onboarding step explains the operating standards you are agreeing to.

Our Role

Movement Lab Digital is responsible for building, managing, and optimizing your Meta advertising system, landing pages, forms, LeadConnector setup, automations, follow-up infrastructure, and reporting.

Your Team’s Role

Your clinic is responsible for:

Making the required live calls to campaign leads; automated messages do not replace your team's calls.
Attempting the first live call within approximately 5 minutes whenever possible and no later than 30 minutes during your stated coverage hours.
Following the required campaign-lead follow-up process that will be taught during Pre-Launch Training.
Providing a Primary Responder, Backup Responder, and appropriate escalation contact.
Keeping lead and appointment information accurate inside LeadConnector, including updating appointment outcomes within one business day.
Honoring the approved New-Patient Evaluation Voucher and notifying Movement Lab Digital of planned changes to responders or coverage at least two business days in advance whenever possible.

Coverage Hours

During onboarding, your clinic will provide the days and hours when staff are available to handle campaign leads.

Leads received outside those hours will be handled beginning with the next available coverage period. Campaigns may continue running outside your clinic's coverage hours.

Why This Matters

Paid advertising can generate new-patient opportunities and LeadConnector can organize the process, but the system cannot replace live human follow-up.

If campaign leads are consistently not being handled according to the agreed process, campaigns may be paused until the issue is corrected so advertising budget is not spent generating opportunities that cannot be handled properly.

Detailed Training Comes Later

You do not need to memorize any calls, tasks, statuses, notifications, scripts, or LeadConnector procedures during onboarding.

Once your system is configured, the appropriate team members will complete the Pre-Launch Training Center. There, we will teach the exact process they will use once campaign leads begin arriving.

Before Continuing

Please make sure your clinic understands and accepts these responsibilities before continuing.

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